Customer Journey Monitoring

Unlock the secrets of your customers’ journey and transform insights into action.

Trusted by

Despite unfavorable economic conditions and sluggish consumer credit market, Cetelem is growing, and Adastra has been helping us with that for more than 12 years now. By getting to know the client's needs and with the use of predictive models, which we implemented with the help of Adastra, we are able to identify in a timely manner both potential opportunity to cross-sell and the threat of client's departure, and react adequately.

Václav Horák

General Manager

Cetelem

We work with Adastra Campaign Management because it is a comprehensive, ready-made solution that is used by many other organizations with needs similar to those of CD. We administer, manage, implement and evaluate all our campaigns exactly according to our needs.

Zuzana Čechová

Pricing and Product Communication Department Director

Czech Railways

Their system solution was able to meet our expectations and accurately analyse our needs. The team that was assigned to the project was highly professional in their approach and did their utmost best to achieve successful results. Thanks to the unified lead management system, we have a better digital overview of the traffic situation and can respond to the demands of our customers faster, as well as make their lives easier thanks to telco services.

Roman Soukup

Project Manager, Change management

O2 Czech Republic

Technological enhancement of retail CRM is one of the top priorities for the Raiffeisenbank International group. We’ve been collaborating with Adastra on this project from the very beginning. Thanks to their experts, we were able to quickly identify key weaknesses and propose a future-proof architecture.

Zana Pekmez

Head of Customer Intelligence Analytics Products

Raiffeisenbank

Our collaboration with Adastra and the implementation of Bloomreach have revolutionized how we engage with our customers. The ability to deliver personalized, omnichannel experiences has helped us automate over 100 customer journeys, increase lead-generated business by 20%, and maintain a 90%+ customer satisfaction score in key journeys. Adastra's commitment and expertise have enabled us to achieve a seamless, omni-channel customer experience.

Elena Stoimenova

Digital Lead Management Program Manager

United Bulgarian Bank

We reduced campaign preparation time from several days to less than six hours and cut administrative workload by 80%. Adastra helped us move from manual processes to automated, data-driven communication.

Ondřej Darvaš

Digital Channels Manager

Prague Airport

Customer experience in both physical and digital environments is one of the key priorities of Slovak Telekom. Introduction of T-pad in our retail stores is a great example how we can link these environments and show benefits and possibilities of digital to our customers. First features implemented in 2020 also create a good basis for our way to zero-paper retail.

Ľudmila Jakubíková

Head of Retail and D2D

Slovak Telekom

Collaboration with Adastra brought us optimization of direct marketing processes, faster campaign preparation, and even more precise targeting. Of course, significant financial savings go hand in hand with the time savings.

Tereza Janková

Director Priceless Specials

Mastercard

Access Real-Time Customer Data

Discover the power of our Integrated IoT Solution, designed to revolutionize your comprehension of customer behavior while upholding GDPR compliance. Through advanced ceiling sensors, our system meticulously tracks customer movement, delivering insightful data without compromising privacy.

Unleash the Power of Smart Retail Analytics

Transform your retail business with our advanced IoT solutions, designed to provide deep insights and drive impactful decisions. Here’s how our technology can revolutionize key aspects of your retail operations:

Shopper Footfall and Demographics

Gain accurate insights into visitor numbers and anonymized demographic data. Tailor your strategies to optimize peak hours and cater to your primary audience segments.

Shopper Journey Flow and Heatmap Analysis

Visualize customer paths and high-traffic areas with intuitive heatmaps. Strategically position products and promotions to maximize engagement and sales.

Category/Product Conversion and Sales Monitoring

Monitor the performance and conversion rates of various categories or specific products. Adapt your sales strategies and marketing campaigns in real-time for maximum impact.

Average Dwell Time and Customer Engagement

Discover how long customers interact with specific sections or products. Utilize these insights to enhance the shopping experience and optimize store layout.

Stock and Restocking Efficiency

Ensure your shelves are consistently stocked with automated stock monitoring and low inventory level alerts.

Queue Management and Customer Satisfaction

Implement streamlined queue management to reduce wait times. Analyze data to optimize staffing levels and checkout processes, improving overall customer satisfaction.

Pay Slip Pairing and Buying Patterns

Integrate sales data with customer footfall information to gain a comprehensive view of buying patterns. Assess sales performance relative to customer traffic for informed decision-making.

Staff Interaction and Service Optimization

Distinguish between staff and customers and analyze staff interactions. Improve service quality and staff efficiency for a superior shopping experience.

Enhanced Shopper Insight with Integrated Sensor Technology

Experience the future of retail analytics with our integrated sensor grid, seamlessly blending advanced technology with customer privacy and insightful data analysis.

Unified Sensor Network

Serving as the foundation of our IoT solution, our state-of-the-art integrated sensor grid ensures seamless tracking of customer movement throughout your store. This comprehensive network leaves no detail unnoticed, providing a complete view of the customer journey, from entry to exit.

Anonymized Customer IDs

We prioritize customer privacy. Our system employs distinct, unique, impersonal IDs to monitor movement patterns, safeguarding individual privacy while gathering invaluable behavioral data in strict compliance with GDPR guidelines.

Targeted Zone Analysis

Precise comprehension of shopper traffic, dwell time, and focus points within specific zones of your store is crucial. Our system provides detailed analytics for these key areas, empowering you to optimize space and enhance the customer experience in high-traffic zones.

Insightful Retail Analytics

Delve into the depths of shopper behavior with our advanced analytics tools. Gain critical insights into how customers engage with your store layout and products. Use this knowledge to refine product placement, store design, and overall customer experience, leading to heightened satisfaction and increased sales.

Empower Retail Advancements with Data-Driven Insights

Experience a refined fusion of technology and privacy with our Integrated IoT Solution, crafted to revolutionize your understanding and interaction with customers. With our system, you’re not just monitoring customer journeys; you’re unlocking the potential to reshape your retail landscape for maximum impact and efficiency.

Transform Customer Experience Now

Reach out to our team now to unlock data-driven insights powered by Adastra’s IoT solution.

Secure, Smart, and Regulation-Compliant: Redefining Retail Data Management with Adastra’s IoT Platform

Experience the pinnacle of retail data intelligence with Adastra’s IoT platform – a convergence of security, innovation, and regulatory compliance.

Data Collection

Through Adastra’s physical sensors, data is gathered securely and stored on encrypted cloud servers. These sensors, adhering to strict cybersecurity standards, exclusively collect numerical data points, ensuring the exclusion of personal identity or facial data. Data is anonymized, and customer flow analysis utilizes impersonal IDs, guaranteeing full GDPR compliance.

Data Transmission

Sensors installed on the ceiling are connected via LAN cable, transmitting data to the IoT platform. This setup requires access to electricity and a local network connection, with the option of independent internet and cabling. For optimal implementation, a detailed floor plan of the store is crucial. Data transmission is encrypted end-to-end to maximize security.

IoT Platform

Developed by Adastra and tailored for cloud-based platforms, this cutting-edge data warehouse collects, stores, and analyzes data from IoT sensors. The platform’s versatility accommodates various sensor types and custom AI algorithms for data interpretation. Partnering with our cloud technology partners ensures adherence to robust cybersecurity standards.

Insightful Reporting

The IoT platform is structured into landing, analytical, and presentation layers, facilitating data filtering for refined analysis and reporting. Leveraging adaptable reporting tools, we create comprehensive, customized reports and dashboards. The platform operates on a dedicated client cloud tenant, ensuring restricted access and privacy. The flexibility of reporting tools enables tailored presentation and analysis of the measured values.

Advanced AI Extensions for Enhanced Retail Analytics

AI-Enabled Sensor Firmware

Our sensors are equipped with artificial intelligence functionalities, elevating data collection and analysis capabilities.

Face Mask Detection

Automatically identify customer face mask usage, a crucial feature to adhere to health and safety guidelines.

View Direction Analysis

Gain insights into customer focus areas by analyzing their direction, informing product visibility and engagement strategies.
SUCCESS STORY

Pilsner Urquell Can Increase Sales by up to 11% Simply by Adjusting the Placement of Pallets in the Store

Pilsner Urquell has implemented smart shelves and smart scales from Adastra in 70 stores in the Czech Republic and Slovakia, which track everything that influences customer buying behavior. Based on the data collected, it can now provide each merchant with detailed information about the secondary location of specific products. The project led to:

5%

increase in turnover from refrigerators

11%

increase in sales due to optimal pallet placement

150+

unique measuring devices in 70 stores

Whitepaper

Transform Retail Decisions with Real-Time Data from the Store Floor

Learn from the use cases how IoT brings real-time intelligence to physical stores—boosting sales, reducing losses, and optimizing retail operations. What you’ll learn in the whitepaper:

  • In-store use cases that increase sales

  • How to measure ROI of physical marketing

  • Ways to cut losses and energy waste with data

  • Proven examples from leading retailers

  • Where IoT delivers real value in retail operations

Understand Your Customers in Real Time

Let’s look at your store and customer data and define the footfall and journey analytics that improve conversion and planning.

Customer Journey Monitoring FAQ

How does your integrated IoT solution ensure GDPR compliance while tracking customer behavior?

Ceiling sensors track customer movement using distinct, anonymous IDs, so movement patterns are analyzed without identifying individuals. The sensors collect only numerical data points and exclude personal identity or facial data. Data is stored on encrypted cloud servers and transmitted with end-to-end encryption, which keeps the solution fully compliant with GDPR guidelines.

You get insights into footfall and anonymized demographics, journey flow and heatmaps, category and product conversion, dwell time, queues and staff interaction. With this data, you can optimize store layout, product placement, staffing and marketing campaigns, improve stock and restocking with low-inventory alerts and increase both customer satisfaction and sales.

Adastra’s IoT platform collects, stores and analyzes sensor data on cloud platforms such as Microsoft Azure, structured into landing, analytical and presentation layers. It runs on a dedicated client cloud tenant with restricted access, uses end-to-end encrypted transmission and impersonal IDs, and supports reporting tools such as Power BI for customized dashboards.

Sensors are installed on the ceiling and connected via LAN cable to the IoT platform. The setup needs electricity and a local network connection, with the option of independent internet and cabling. A detailed floor plan of the store is crucial for optimal sensor placement and accurate zone analysis across the whole customer journey.

Yes. Pay slip pairing integrates sales data with customer footfall information, so you see buying patterns and sales performance relative to customer traffic. Combined with category and product conversion monitoring, this shows which zones and displays turn visitors into buyers, and you can adapt sales strategies and campaigns in real time.

The sensors include AI-enabled firmware that improves data collection and analysis. Available extensions include face mask detection to support health and safety guidelines and view direction analysis, which shows where customers look and helps you improve product visibility and engagement. The platform also supports custom AI algorithms for data interpretation.

Pilsner Urquell implemented Adastra’s smart shelves and smart scales in 70 stores in the Czech Republic and Slovakia, with more than 150 unique measuring devices. Insights into secondary product placement led to a 5% increase in turnover from refrigerators and up to 11% higher sales through better pallet placement in each store.