Customer Journey Monitoring

Unlock the secrets of your customers’ journey and transform insights into action.

Access Real-Time Customer Data

Discover the power of our Integrated IoT Solution, designed to revolutionize your comprehension of customer behavior while upholding GDPR compliance. Through advanced ceiling sensors, our system meticulously tracks customer movement, delivering insightful data without compromising privacy.

Trusted by

Pavel Císař, Commercial Excellence Manager, OFF-TRADE CZ & SK

We knew we’d hit the ceiling of what we could come up with alone through our experience and gut feeling. We wanted to take the path to effectiveness, so we started collecting data on our customers’ behavior.

Pavel Císař
Commercial Excellence Manager, OFF-TRADE CZ & SK

Unleash the Power of Smart Retail Analytics

Transform your retail business with our advanced IoT solutions, designed to provide deep insights and drive impactful decisions. Here’s how our technology can revolutionize key aspects of your retail operations:

Shopper Footfall and Demographics

Gain accurate insights into visitor numbers and anonymized demographic data. Tailor your strategies to optimize peak hours and cater to your primary audience segments.

Shopper Journey Flow and Heatmap Analysis

Visualize customer paths and high-traffic areas with intuitive heatmaps. Strategically position products and promotions to maximize engagement and sales.

Category/Product Conversion and Sales Monitoring

Monitor the performance and conversion rates of various categories or specific products. Adapt your sales strategies and marketing campaigns in real-time for maximum impact.

Average Dwell Time and Customer Engagement

Discover how long customers interact with specific sections or products. Utilize these insights to enhance the shopping experience and optimize store layout.

Stock and Restocking Efficiency

Ensure your shelves are consistently stocked with automated stock monitoring and low inventory level alerts.

Queue Management and Customer Satisfaction

Implement streamlined queue management to reduce wait times. Analyze data to optimize staffing levels and checkout processes, improving overall customer satisfaction.

Pay Slip Pairing and Buying Patterns

Integrate sales data with customer footfall information to gain a comprehensive view of buying patterns. Assess sales performance relative to customer traffic for informed decision-making.

Staff Interaction and Service Optimization

Distinguish between staff and customers and analyze staff interactions. Improve service quality and staff efficiency for a superior shopping experience.

Enhanced Shopper Insight with Integrated Sensor Technology

Experience the future of retail analytics with our integrated sensor grid, seamlessly blending advanced technology with customer privacy and insightful data analysis.

Unified Sensor Network

Serving as the foundation of our IoT solution, our state-of-the-art integrated sensor grid ensures seamless tracking of customer movement throughout your store. This comprehensive network leaves no detail unnoticed, providing a complete view of the customer journey, from entry to exit.

Anonymized Customer IDs

We prioritize customer privacy. Our system employs distinct, unique, impersonal IDs to monitor movement patterns, safeguarding individual privacy while gathering invaluable behavioral data in strict compliance with GDPR guidelines.

Targeted Zone Analysis

Precise comprehension of shopper traffic, dwell time, and focus points within specific zones of your store is crucial. Our system provides detailed analytics for these key areas, empowering you to optimize space and enhance the customer experience in high-traffic zones.

Insightful Retail Analytics

Delve into the depths of shopper behavior with our advanced analytics tools. Gain critical insights into how customers engage with your store layout and products. Use this knowledge to refine product placement, store design, and overall customer experience, leading to heightened satisfaction and increased sales.

Empower Retail Advancements with Data-Driven Insights

Experience a refined fusion of technology and privacy with our Integrated IoT Solution, crafted to revolutionize your understanding and interaction with customers. With our system, you’re not just monitoring customer journeys; you’re unlocking the potential to reshape your retail landscape for maximum impact and efficiency.

Transform Customer Experience Now

Reach out to our team now to unlock data-driven insights powered by Adastra’s IoT solution.

Secure, Smart, and Regulation-Compliant: Redefining Retail Data Management with Adastra’s IoT Platform

Experience the pinnacle of retail data intelligence with Adastra’s IoT platform – a convergence of security, innovation, and regulatory compliance.

Data Collection

Through Adastra’s physical sensors, data is gathered securely and stored on encrypted cloud servers. These sensors, adhering to strict cybersecurity standards, exclusively collect numerical data points, ensuring the exclusion of personal identity or facial data. Data is anonymized, and customer flow analysis utilizes impersonal IDs, guaranteeing full GDPR compliance.

Data Transmission

Sensors installed on the ceiling are connected via LAN cable, transmitting data to the IoT platform. This setup requires access to electricity and a local network connection, with the option of independent internet and cabling. For optimal implementation, a detailed floor plan of the store is crucial. Data transmission is encrypted end-to-end to maximize security.

IoT Platform

Developed by Adastra and tailored for cloud-based platforms, this cutting-edge data warehouse collects, stores, and analyzes data from IoT sensors. The platform’s versatility accommodates various sensor types and custom AI algorithms for data interpretation. Partnering with our cloud technology partners ensures adherence to robust cybersecurity standards.

Insightful Reporting

The IoT platform is structured into landing, analytical, and presentation layers, facilitating data filtering for refined analysis and reporting. Leveraging adaptable reporting tools, we create comprehensive, customized reports and dashboards. The platform operates on a dedicated client cloud tenant, ensuring restricted access and privacy. The flexibility of reporting tools enables tailored presentation and analysis of the measured values.

Advanced AI Extensions for Enhanced Retail Analytics

AI-Enabled Sensor Firmware

Our sensors are equipped with artificial intelligence functionalities, elevating data collection and analysis capabilities.

Face Mask Detection

Automatically identify customer face mask usage, a crucial feature to adhere to health and safety guidelines.

View Direction Analysis

Gain insights into customer focus areas by analyzing their direction, informing product visibility and engagement strategies.
SUCCESS STORY

Pilsner Urquell Can Increase Sales by up to 11% Simply by Adjusting the Placement of Pallets in the Store

Pilsner Urquell has implemented smart shelves and smart scales from Adastra in 70 stores in the Czech Republic and Slovakia, which track everything that influences customer buying behavior. Based on the data collected, it can now provide each merchant with detailed information about the secondary location of specific products. The project led to:

5%

increase in turnover from refrigerators

11%

increase in sales due to optimal pallet placement

150+

unique measuring devices in 70 stores

Whitepaper

Transform Retail Decisions with Real-Time Data from the Store Floor

Learn from the use cases how IoT brings real-time intelligence to physical stores—boosting sales, reducing losses, and optimizing retail operations. What you’ll learn in the whitepaper:

  • In-store use cases that increase sales

  • How to measure ROI of physical marketing

  • Ways to cut losses and energy waste with data

  • Proven examples from leading retailers

  • Where IoT delivers real value in retail operations

Frequently Asked Questions

How does your integrated IoT solution ensure GDPR compliance while tracking customer behavior?

Our system meticulously tracks customer movement using advanced ceiling sensors, delivering insightful data while upholding GDPR compliance. We prioritize customer privacy by employing distinct, anonymous IDs to monitor movement patterns, safeguarding individual privacy in strict compliance with GDPR guidelines.

Our technology provides deep insights into customer behavior, including footfall, demographics, journey flow, heatmap analysis, and buying patterns. This data allows you to optimize store layout, product placement, and marketing strategies, leading to enhanced customer satisfaction and increased sales.

Adastra’s IoT platform collects, stores, and analyzes data from sensors securely, adhering to strict cybersecurity standards. Data transmission is encrypted end-to-end, and customer flow analysis uses impersonal IDs, ensuring GDPR compliance. The platform, developed for cloud-based platforms like Microsoft Azure, offers versatile reporting tools like Power BI for comprehensive data analysis and reporting.

Revolutionize Customer Experience Now