Smart prioritization engine - hero image.

Smart Prioritization Engine

Process your client data automatically and identify the most suitable offer in milliseconds.

Smart prioritization engine - hero image.

What is Smart Prioritization Engine?

Smart Prioritization Engine (SPE) is an advanced tool designed for real-time customer value optimization. SPE prioritizes offers based on business KPIs to ensure that customers receive the most relevant offers across all channels in real-time. With SPE, companies can enhance their campaign strategies to target their audiences with high precision, provide maximum business value and improve customer experience.

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Why Adastra’s Smart Prioritization Engine?

With SPE’s unique approach of combining real-time decisioning with AI-powered prioritization, businesses can achieve true hyper-personalization. Thus, each organization can receive perfectly tailored offers to their needs and preferences. Moreover, SPE ensures that these offers are not just personalized but also prioritized based on the business’ strategic goals.

Increased Revenue

Maximize business value: SPE ensures that every sale made by an organization generates the highest business value, thereby maximizing ROI.

Real-Time Decisioning

Instant analysis: SPE goes beyond traditional decision engines by providing real-time analysis, processing client data and recommending the most suitable offers within milliseconds.

Cross-Channel Integration

Unified experience: SPE ensures consistency across all marketing message channels —be it online, mobile, or in-store—thereby boosting customer trust and engagement.

Decreased Marketing Costs

Efficiency and savings: By leveraging automation, SPE significantly reduces manual effort and errors, thereby cutting down on marketing costs.

Higher Response and Engagement Rates

Optimized interactions: By merging personalization with prioritization, SPE increases both response rates and customer engagement levels, leading to better ROI for your campaigns.

AI-Powered

Self-learning: SPE uses machine learning and AI for customer assessments, accurate prioritization, and campaign management optimization.

Smart Prioritization Engine Features

Smart Prioritization Engine (SPE) is a real-time engine that calculates the right action for any business situation.

Real-Time Campaign Management

SPE is the missing piece that facilitates omni-channel campaign optimization management at a customer level. It adjusts the priority of marketing offers in real time according to a set of customer KPIs.

Hyper-Personalization

Smart Prioritization Engine enriches the customer experience by serving highly engaging hyper-personalized content that increases customer acquisition rates. SPE helps your campaign managers to:
Utilize nearly any set of existing customer data to be used in eligibility & priority logic.
Execute situation-aware actions in omni-channel environments.
Serve the most relevant product offerings based on your sales strategy and customer segmentation.
Build personalized offers based on individual customer data generated over various channels.
React to client activities in real-time, triggered by customizable events data.
Offer unparalleled execution speed, even with exceptionally large datasets.
Provide user-friendly graphical user interface (GUI) for definition and maintenance of real-time decision-making rules.
Leverage AI and machine learning model algorithms to improve the scoring of the potential actions.
Remain cloud-agnostic while being able to choose an on-premises setup.

Create Targeted Offers in Milliseconds.

Smart Prioritization Engine is a real-time decisioning and prioritization solution that optimizes campaigns and offers on the customer level.

Priority Calculation Logic

How Does the “Business” Magic Work?

The SPE enriches personalization rules on a single customer level by a set of prioritization rules that combine economic priorities and product (offer) priorities on a company level. This goes beyond the standard customer-level machine learning models for propensity to buy, propensity to churn and channel affinity models.
The SPE also reacts to real-time, omni-channel events that have a significant impact on the customer lifecycle and adjusts the prioritization (form submission, page visited, etc.).

An illustration of the priority calculation logic in Adastra's Smart Prioritization Engine.
Smart Prioritization Engine
Success Story

Leading Mobile Provider Sells Products and Services with One-Click Activation

One of the leading mobile providers in Europe wanted to provide their customers entering any inbound channel with relevant offers and product and service recommendations in real time and via one centralized tool. This telco mobile provider did not have a solution which could calculate, arbitrate, or prioritize offers in real-time. Also, the ability to provide one-click activation was dependent on the development of each channel.

With Smart Prioritization Engine, the telco company can now provide their customers with the best offers in real-time for both inbound and outbound channels. Each of these channels can use one-click activation without complex development on the channels side. After the implementation of SPE, the company was able to immediately start to sell their specific products and services via one-click activation in online channels.

Create Targeted Offers in Milliseconds Easily