Bloomreach – Customer Experience Platform

Omnichannel marketing made simple. Create truly personalized journeys with AI-powered contextual personalization. Build out-of-the-box omnichannel workflows.

Omnichannel Customer Data in Real Time

The Bloomreach Customer Data & Experience Platform (CDXP) captures the digital activities of customers across multiple channels and devices. It leverages cookies and various attributes of visitors to match these interactions, enabling the creation of tailored marketing campaigns.

The platform offers the possibility to see your customers from all angles, which allows greater precision in customer targeting. The automation allows your marketers to focus on the content rather than on the execution of the campaigns.

Adastra recognized as a Bloomreach Gold Partner in EMEA

This recognition reflects our long-term partnership with Bloomreach and our combined ability to deliver world-class, data-driven customer experience solutions for data-rich organizations.

Trusted by

We value our collaboration with Adastra on the lead management project. Their system solution was able to meet our expectations and accurately analyse our needs. The team that was assigned to the project was highly professional in their approach and did their utmost best to achieve successful results. Thanks to the unified lead management system, we have a better digital overview of the traffic situation and can respond to the demands of our customers faster, as well as make their lives easier thanks to telco services.

Roman Soukup
Project Manager, Change management, O2 Czech Republic

Why Bloomreach Customer Experience Platform?

Revenue Growth

Experience revenue growth through behavioral segmentation, content personalization, and propensity-to-buy modelling.

Maximized ROI

Optimize customer acquisition and communication costs by leveraging omni-channel ecosystem orchestration.

Customer Lifetime Value

Increase customer lifetime value and enhance customer experience by designing the right omnichannel customer journeys – not only for sale, but also for care use cases.

AI Power

Enable AI-driven recommendations to increase conversion rates and drive more revenue.

Hyper-Personalization

Increase sales by unleashing the power of hyper-personalization to facilitate better targeting through optimized content.

Real-Time Decision-Making

Facilitate better user experience and customer engagement with real-time decision making powered by Artificial Intelligence.

Bloomreach Superpowers

Real-Time Customer Data Management

Bloomreach Customer Data & Experience Platform (CDXP) collects a customer’s digital footprint across digital channels/devices and standard direct channels. The platform pairs these interactions using cookies and other visitor/customer attributes so you can create thousands of personalized campaigns.

Customer Experience Platform

Customer experience is at the center of today’s e–commerce marketing. When you bring visitors to your website with omnichannel campaigns, you can also fine-tune your online presence. Website optimization, product recommendation, and real-time customer predictions convert casual visitors into loyal customers.

Omnichannel Orchestration

After placing the interaction data in the platform, further real-time analytics and visitor retargeting are executed. These processes leverage data from online and offline communication channels within an overall campaign management eco-system. The platform offers a 360-degree comprehensive view of your customers, which allows greater precision in customer targeting. Furthermore, automation allows your marketers to focus on the content rather than on the execution of the campaigns.

Marketing Automation for Higher ROI

Easily turn on new channels and optimize your omnichannel journeys with just a few clicks. Integrate and design seamless, real-time experiences in one omnichannel solution without changing screens.

Supercharge Bloomreach with More Power

Customer Experience Health Check

Identify your CRM needs by understanding current challenges and client situations to find and integrate missing, essential modules.

Customer Value Management

Maximize return on investment (ROI) for your marketing campaigns by implementing data-driven, tailored next-best-action strategies.

Instant Calculations

Create highly converting inbound campaigns powered by automatically processed client data to increase customer engagement and response rates while decreasing marketing costs and increasing revenues.

Cross-Channel Integration

Unify customer interactions across various channels using cross-channel integration, enhancing engagement and ensuring a seamless, consistent customer experience.
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Success Story

Leading Mobile Provider Sells Products and Services with One-Click Activation

A leading bank in Central and Eastern Europe (CEE) was preoccupied with determining the identity of visitors to their loan repayment calculator webpage.

Tired of losing potential business, they implemented Bloomreach. The bank can now monitor any interaction on their website and match them to specific customers. They can also send data to their call center in real time, personalize their website based on user behaviour and create customized call to actions. After using Bloomreach, the conversion rate on mortgage, loan and credit card products increased by 250%.

Featured Success Stories

Bloomreach FAQs

Bloomreach uses built-in consent management tools to ensure that customers have control over their data. This demonstrates our ability to adapt to customer preferences.

Yes, Bloomreach can integrate with a wide range of tools, including popular solutions like Shopify and Shopify Plus, BigCommerce, Salesforce Commerce Cloud, Magento, and more. Bloomreach’s API also allows for custom integrations with other tools as needed.

Bloomreach supports enhanced personalization and customizations across channels by using real-time data to create targeted messaging and customer experiences. The platform offers a range of personalization tools, including dynamic content, conditional content blocks, product recommendations, and predictive analytics, and uses customer data to trigger targeted campaigns across channels.

Bloomreach's real-time marketing is enabled by split-second processing with our proprietary in-memory framework (IMF) architecture. The platform is designed to effectively and efficiently process large volumes of data and traffic while ensuring uptime and reliability throughout every campaign. 

Bloomreach measures and tracks omnichannel marketing campaign performances by providing detailed and customizable reporting and analytics, including attribution tracking, conversion tracking, and campaign performance metrics. This allows marketers insight into the impact of their campaigns across all channels and touchpoints, and the ability to orchestrate customer journeys and make data-driven decisions to optimize future campaigns.

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