Bloomreach – Customer Experience Platform

Omnichannel marketing made simple. Create truly personalized journeys with AI-powered contextual personalization. Build out-of-the-box omnichannel workflows.

Trusted by

We work with Adastra Campaign Management because it is a comprehensive, ready-made solution that is used by many other organizations with needs similar to those of CD. We administer, manage, implement and evaluate all our campaigns exactly according to our needs.

Zuzana Čechová

Pricing and Product Communication Department Director

Czech Railways

Their system solution was able to meet our expectations and accurately analyse our needs. The team that was assigned to the project was highly professional in their approach and did their utmost best to achieve successful results. Thanks to the unified lead management system, we have a better digital overview of the traffic situation and can respond to the demands of our customers faster, as well as make their lives easier thanks to telco services.

Roman Soukup

Project Manager, Change management

O2 Czech Republic

Technological enhancement of retail CRM is one of the top priorities for the Raiffeisenbank International group. We’ve been collaborating with Adastra on this project from the very beginning. Thanks to their experts, we were able to quickly identify key weaknesses and propose a future-proof architecture.

Zana Pekmez

Head of Customer Intelligence Analytics Products

Raiffeisenbank

Our collaboration with Adastra and the implementation of Bloomreach have revolutionized how we engage with our customers. The ability to deliver personalized, omnichannel experiences has helped us automate over 100 customer journeys, increase lead-generated business by 20%, and maintain a 90%+ customer satisfaction score in key journeys. Adastra's commitment and expertise have enabled us to achieve a seamless, omni-channel customer experience.

Elena Stoimenova

Digital Lead Management Program Manager

United Bulgarian Bank

We reduced campaign preparation time from several days to less than six hours and cut administrative workload by 80%. Adastra helped us move from manual processes to automated, data-driven communication.

Ondřej Darvaš

Digital Channels Manager

Prague Airport

Omnichannel Customer Data in Real Time

The Bloomreach Customer Data & Experience Platform (CDXP) captures the digital activities of customers across multiple channels and devices. It leverages cookies and various attributes of visitors to match these interactions, enabling the creation of tailored marketing campaigns.

The platform offers the possibility to see your customers from all angles, which allows greater precision in customer targeting. The automation allows your marketers to focus on the content rather than on the execution of the campaigns.

Adastra recognized as a Bloomreach Gold Partner in EMEA

This recognition reflects our long-term partnership with Bloomreach and our combined ability to deliver world-class, data-driven customer experience solutions for data-rich organizations.

Why Bloomreach Customer Experience Platform?

Revenue Growth

Experience revenue growth through behavioral segmentation, content personalization, and propensity-to-buy modelling.

Maximized ROI

Optimize customer acquisition and communication costs by leveraging omni-channel ecosystem orchestration.

Customer Lifetime Value

Increase customer lifetime value and enhance customer experience by designing the right omnichannel customer journeys – not only for sale, but also for care use cases.

AI Power

Enable AI-driven recommendations to increase conversion rates and drive more revenue.

Hyper-Personalization

Increase sales by unleashing the power of hyper-personalization to facilitate better targeting through optimized content.

Real-Time Decision-Making

Facilitate better user experience and customer engagement with real-time decision making powered by Artificial Intelligence.

Bloomreach Superpowers

Real-Time Customer Data Management

Bloomreach Customer Data & Experience Platform (CDXP) collects a customer’s digital footprint across digital channels/devices and standard direct channels. The platform pairs these interactions using cookies and other visitor/customer attributes so you can create thousands of personalized campaigns.

Customer Experience Platform

Customer experience is at the center of today’s e–commerce marketing. When you bring visitors to your website with omnichannel campaigns, you can also fine-tune your online presence. Website optimization, product recommendation, and real-time customer predictions convert casual visitors into loyal customers.

Omnichannel Orchestration

After placing the interaction data in the platform, further real-time analytics and visitor retargeting are executed. These processes leverage data from online and offline communication channels within an overall campaign management eco-system. The platform offers a 360-degree comprehensive view of your customers, which allows greater precision in customer targeting. Furthermore, automation allows your marketers to focus on the content rather than on the execution of the campaigns.

Marketing Automation for Higher ROI

Easily turn on new channels and optimize your omnichannel journeys with just a few clicks. Integrate and design seamless, real-time experiences in one omnichannel solution without changing screens.

Supercharge Bloomreach with More Power

Customer Experience Health Check

Identify your CRM needs by understanding current challenges and client situations to find and integrate missing, essential modules.

Customer Value Management

Maximize return on investment (ROI) for your marketing campaigns by implementing data-driven, tailored next-best-action strategies.

Instant Calculations

Create highly converting inbound campaigns powered by automatically processed client data to increase customer engagement and response rates while decreasing marketing costs and increasing revenues.

Cross-Channel Integration

Unify customer interactions across various channels using cross-channel integration, enhancing engagement and ensuring a seamless, consistent customer experience.
Success Story

Leading Mobile Provider Sells Products and Services with One-Click Activation

A leading bank in Central and Eastern Europe (CEE) was preoccupied with determining the identity of visitors to their loan repayment calculator webpage.

Tired of losing potential business, they implemented Bloomreach. The bank can now monitor any interaction on their website and match them to specific customers. They can also send data to their call center in real time, personalize their website based on user behaviour and create customized call to actions. After using Bloomreach, the conversion rate on mortgage, loan and credit card products increased by 250%.

Featured Success Stories

Personalize Every Customer Journey with Bloomreach

Talk to our Bloomreach Gold Partner team about your customer data and channels, and see where personalization drives revenue first.

Bloomreach FAQ

What is the Bloomreach Customer Data & Experience Platform?

The Bloomreach Customer Data & Experience Platform (CDXP) captures customers’ digital activities across channels and devices and matches them using cookies and visitor attributes. This gives you a 360-degree view of each customer, so you can build thousands of personalized campaigns while automation lets marketers focus on content rather than campaign execution.

Bloomreach uses built-in consent management tools, so customers stay in control of their data and you can respect their preferences across every channel. Personalization then runs on data customers have agreed to share, which keeps your marketing compliant while you still benefit from a complete, real-time view of each customer.

Yes. Bloomreach integrates with a wide range of tools, including Shopify and Shopify Plus, BigCommerce, Salesforce Commerce Cloud and Magento, and its API supports custom integrations. Adastra’s Customer Experience Health Check identifies your CRM needs and the missing modules to integrate, so the platform fits into your existing marketing stack.

Bloomreach uses real-time data to create targeted messages and customer experiences across channels. Tools include dynamic content, conditional content blocks, product recommendations and predictive analytics, and customer data triggers campaigns automatically. AI-driven recommendations and propensity-to-buy modeling help increase conversion rates, revenue and customer lifetime value, for sales and care journeys alike.

Bloomreach processes data in split seconds with its proprietary in-memory framework (IMF) architecture, so real-time marketing works even at high volumes. The platform handles large amounts of data and traffic efficiently while keeping uptime and reliability high throughout every campaign, which matters when you run omnichannel journeys for large customer bases.

Bloomreach provides detailed, customizable reporting with attribution tracking, conversion tracking and campaign performance metrics. Marketers see the impact of campaigns across all channels and touchpoints, orchestrate customer journeys and make data-driven decisions to optimize future campaigns. Customer value management then helps you apply next-best-action strategies to maximize the ROI of your marketing campaigns.

Adastra is recognized as a Bloomreach Gold Partner in EMEA, reflecting a long-term partnership and proven delivery of data-driven customer experience solutions. We add services such as a Customer Experience Health Check, customer value management and instant calculations. O2 Czech Republic, for example, worked with Adastra on a unified lead management system.