O2 Increased Time to Market for New Campaigns by 90%
O2 Czech Republic needed a unified lead management system to serve as a targeted communication platform that would effectively connect a group of leads across multiple channels (call centres, sales, direct sales, salespeople, online communication and applications) and automatically enrich them with available information. They also addressed the elimination of duplicate leads and early detection and elimination of potential fraud to keep O2 customers safe.
cost saving
uptime and availability
service, support and incident resolution
Leads Available in Real-time and in a Unified Reporting Environment
Thanks to the unified lead management implemented by Adastra, all important leads are now processed omni-channel. All information gathered throughout the lead’s lifecycle is available in real-time within a unified reporting environment, significantly streamlining the time for preparation, execution, and evaluation of campaigns.
The Lifecycle of Leads = Continuous Need for Nurturing Leads
The lifecycle of leads essentially encompasses the entire process where leads are evaluated, segmented, qualified, and routed to your sales team. This process begins the moment a potential customer engages with your website and continues until they become a sales opportunity qualified for conversion.
Thanks to the lead management from Adastra and technology from Bloomreach, there has been a significant development in O2:
- increased number of leads processed online
- reduced number of duplicate contacts towards customers
- created/updated smart call center management
- personalised communication with customers and non-customers alike
From No Scores to Unified Lead Management with Advanced Analysis
Reduce the cost of acquiring new customers and work with existing clients as much as possible
These are the main goals of unified lead management, with which Adastra helps companies throughout Europe. As a result, clients have reduced the time for campaign implementation by 90%
- Increasing efficiency – effective work with leads
- Maximizing customer lifetime value and lead value
- Enhancing both conversion and acquisition of new customer clients
- Improving customer experience
- Boosting customer loyalty through unified communication
Integrated Systems for Optimized Lead Collection and Management in O2
