Entertainment and Media

Transform your data into unique experiences that engage customers and drive revenue.

Trusted by

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I highly appreciate the quality of work provided by Adastra consultants and would recommend them to executives and companies willing to increase their Data Governance maturity.

Martin Novak

Head of BI

Allwyn

With the data from our new data warehouse, we can prepare reports about broadcasts quickly and easily. We are now working in an environment that we are able to customize. We work with the solution ourselves, without needing the IT department to intervene.

Renata Týmová

Head of Research and Analysis

Czech Television

Get More Value from Your Data

In today’s landscape, entertainment and media companies are overwhelmed with data. The task of organizing content catalogs, metadata and customer insights becomes formidable as data is pouring in at unprecedented rates. Without adept  data management systems, deciphering customer behaviors and effectively  engaging them across their preferred channels becomes an uphill battle.

Optimize Entertainment and Media Operations

Adastra empowers leading media and entertainment brands to elevate customer satisfaction, streamline operations, and minimize expenses with  AI-powered insights and tailored digital solutions.

Enhance Performance

Address the infrastructure demands of the evolving data-driven landscape by enhancing the reliability, scalability and security of your systems.

Improve Predictive Capabilities

Harness AI for data analysis, enabling accurate forecasts ranging from system performance to customer behavior.

Drive Revenue

Boost profitability through personalized  digital experiences, tailored entertainment selections, and targeted content recommendations.

Facilitate Informed Decision-Making

Leverage modern data technologies to base decisions on accurate, real-time insights rather than speculation.

Protect Your Data

Ensure the security of customer and business data with Adastra’s robust controls, protecting against emerging threats.

Foster Customer Engagements

Utilize advanced, real-time analytics to gain valuable insights that will help you attract and retain new customers.

Embrace Innovative Solutions for Entertainment and Media Companies

Royalty Management

Accelerate royalty payout processing times to enhance artist relations and collaboration.

Customer Insights

Leverage customer data to uncover hidden opportunities, optimize your pricing strategies, and enhance promotional offerings.

Enhanced Customer Experience

Combine digital platforms, smart automation, and predictive analytics to optimize key customer touchpoints.

Process Optimization

Improve operational efficiency and cost-effectiveness through digital solutions that streamline backend processes.

Revolutionize the Entertainment and Media Landscape

Elevate customer satisfaction, enhance performance, and drive revenue through tailored digital solutions and AI-powered insights. Harness cutting-edge technologies to get ahead now.

Our Approach: 4 Steps to Entertainment and Media Transformation

1

Enhance Customer Experience:

Utilize your data assets to create personalized customer journeys aligned with their purchasing history and preferences.

2

Break Down Silos:

Adastra consolidates data sources across all business sectors, ensuring a comprehensive 360° view of your operations.

3

Enhance Your Data:

Data drives your organization’s strategy. We ensure its accuracy, completeness and security to uphold its reliability.

4

Digitize Operations:

Implement cutting-edge digital solutions to streamline processes and automate manual tasks, fostering efficiency and agility.

Success Story

10x Faster Data Processing with an MDM Solution

A client in the music industry wanted to implement a reliable platform that provides clean data and analytics. Adastra developed an end-to-end master data management (MDM) solution based on Ataccama. Now, the client has accurate, on-demand data about the thousands of songwriters, composers and music publishers it represents.

50%

more accurate data

10x

faster data processing

3x

faster customer service

10x Faster Data Processing with an MDM Solution - square image.
$1.2m in Potential Savings with Cloud Cost Optimization
Success Story

$1.2m in Potential Savings with Cloud Cost Optimization

Our client, a large Canadian loyalty program provider, needed help setting up new systems to allow resources to perform at their maximum capacity. They needed to perform an analysis of their current architecture and sought recommendations on how to optimize their current Azure investments to better manage their budget.

Adastra effectively utilized Azure Services to generate recommended improvements across many divisions, including app services, log analytics, storage, and more.

  • $1.2M a year saved with proposed cost optimizations

  • More visibility into their data and cloud spending

  • A revised cost management strategy

Know Your Audience, Grow Your Revenue

Our media and entertainment team will show you how to connect audience, content and advertising data into insights your teams can act on.

Entertainment and Media FAQ

How does Adastra address the challenges faced by entertainment and media companies in managing their data?

Adastra unifies audience, content, advertising and rights data into one trusted platform, then adds analytics and AI on top. Media companies get a complete view of their audiences and content performance, cleaner data for decisions and automated processes such as royalty management, instead of manual work spread across disconnected systems.

Typical benefits are better operational performance, more accurate forecasts of audience and content demand, new revenue from personalized digital experiences and stronger data security. Results are measurable: one client achieved 10x faster data processing, 50% more accurate data and 3x faster customer service with an Adastra master data management solution.

Adastra follows four steps: improve the customer experience, break down data silos, improve data quality and digitize operations. Instead of a single tool, you get an end-to-end program across data, AI and cloud, tailored to media workflows such as rights, royalties and audience measurement, with measurable goals for each step.

Royalty calculations often depend on spreadsheets and manual checks across contracts, usage data and payments. Adastra automates the process with a royalty management solution that connects these sources, applies contract rules consistently and produces accurate statements. You reduce errors and disputes, pay rights holders on time and free up your finance team.

Combine viewing, subscription, digital and advertising data into one customer view. Adastra builds the data platform and analytics that show who your audiences are, what they engage with and when they are likely to churn. Content, marketing and sales teams can then personalize offers and plan programming and releases with confidence.

Media platforms process large volumes of content and data, so cloud costs grow quickly without control. Adastra analyzes your usage, right-sizes compute resources and continuously optimizes storage and processing. In one engagement, cloud cost optimization identified $1.2 million in potential savings, without reducing performance for viewers, subscribers or internal teams.

Apply security and governance across the whole data lifecycle. Adastra implements access controls, encryption, monitoring and data quality rules, so sensitive subscriber and rights data stays protected and compliant with data protection regulations. Clear ownership and audit trails also make it easier to prove compliance to partners, advertisers and regulators.