Success Story

Data Governance with Microsoft Purview Implemented at CETIN by Adastra

From pilot deployment to measurable business impact

350

systems in CETIN’s IT environment

8K

tables automatically cataloged in Microsoft Purview

About the Client

CETIN is a telecommunications infrastructure operator with more than 30 years of history. Its IT environment includes approximately 350 systems of varying age, architecture, and technological maturity. This historical complexity directly affects how data is managed: it is created across many domains, in different systems, and often interpreted in different ways.

Solution

CETIN built a modern, metadata-driven data warehouse (DWH) on Microsoft Azure that serves as a single source of reported information. However, it soon became clear that a data warehouse alone is not enough: The data stored there already represents interpretations of data created elsewhere, and without systematic data governance it is impossible to ensure long-term clarity, consistency, and trustworthiness.

Success Story

Date:

November 18, 2025

“If you don’t have a shared understanding of basic concepts like service or order, you can argue forever about what your KPIs actually mean. Data governance helped us align these definitions.”

Jan Štěpánovský
CIO, CETIN

Challenge

Implement data governance in an environment with a high proportion of legacy systems without paralyzing complexity

CETIN’s goal was not to create a theoretical model of data governance across the entire company. Such an approach would have required a multi-year program with uncertain added value.

Instead, the key objectives were to:

  • Gain visibility into the data CETIN actually uses for reporting and decision-making
  • Align the meaning of key business terms
  • Increase transparency of data flows without massive manual documentation
  • Verify that data governance can be implemented and sustained in such a complex environment

Solution

Microsoft Purview as a controlled data governance pilot

After evaluating available options, CETIN selected Microsoft Purview as the foundation for its data governance framework, with the possibility of gradual expansion. The key decision factors were the balance between cost and functionality and the native integration with Azure, where the data warehouse is hosted.

Adastra deployed Microsoft Purview as a controlled pilot within the BI domain and integrated it into CETIN’s existing IT infrastructure in line with the company’s security and operational standards.

As part of the MVP (Minimum Viable Product), automated scans were configured for key cloud and on-premises data sources connected to the data warehouse. Today, Purview automatically catalogs approximately 8,000 tables, including their structure and relationships to the analytical layer.

The project also included methodological support for the BI team, enabling them to systematically document Power BI reports and manage them as data products designed for long-term use.

Business glossary and data stewards: A shared language for data across BI

A key benefit of this solution is the standardization of data meanings. CETIN appointed selected domain experts as data stewards, who created a business glossary in Microsoft Purview for their respective areas.

This resulted in a unified definition of key concepts such as services, orders, or KPIs, which had previously been interpreted differently across teams. This eliminated recurring misunderstandings in the reporting of results and provided a consistent semantic foundation for analytics.

Data Lineage: Transparent data origin without mapping the entire organization

CETIN deliberately avoided attempting to map all data flows across the organization. Instead, the focus was placed on critical domains and key reports.

For supported data sources, Microsoft Purview provides column-level data lineage, showing where data originates, which transformations it goes through, and how it ultimately appears in the final reports.

However, Azure Synapse is not used within CETIN in a way that allows Purview to automatically extract lineage information. Therefore, within the available project capacity, Adastra prepared a prototype for extracting lineage from metadata of DWH transformation definitions.

Impact

Practical data governance with real impact

With Microsoft Purview implemented, CETIN now has:

  • A functional data governance foundation integrated into its IT environment
  • An automated data catalog without extensive manual documentation
  • A unified interpretation of key business concepts through the business glossary
  • Visibility into the origin and transformations of data used in key BI reports
  • A BI team capable of managing reports as data products and supporting self-service data discovery for business users

Microsoft Purview has become a practical tool for everyday data work, not another isolated system. It provides a solid foundation for further expanding data governance and supports CETIN’s ambition to move decision-making increasingly toward data-driven practices.

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