Customer Data Journey Analysis

Customer Data Journey Analysis

Adastra is on a mission to support your Digital Transformation success and help you take your customer experience to the next level.

Customer Data Journey Analysis

Digital transformation can be defined in numerous ways, but it always implies leveraging data and technology to create new value. Use latest technology to invent new business models, enrich the customer experience and allow for frictionless interactions across systems and processes.

Why Perform a Customer Data Journey Analysis?

In the era of digitalization, the business strives to keep in touch with its customers as much as possible. The customer data journey is a critical success factor in driving revenue and better customer experience and satisfaction.

Optimize customer data journey

Find out where your customers experience friction and suboptimal experience with your organization touchpoints and leverage this knowledge to build new “highways” to customer satisfaction.

Increase efficiency of call center staff

Building a complete customer journey story enables your staff to have 360-degree view of the customer activity and behavior across all communications channels and provide a top-notch service.

Reduce the number of missed opportunities

Identify friction points efficiently and alter them to positive customer experience.

Improve customer satisfaction

Provide your customers with trouble-free access to the right products. Timely and personalized follow-ups and customer service are one of the “happy clients” factors which are entirely in your control.

Increase up-selling and value of offering

Gain a better knowledge of your customer activity and behavior and offer “just the right product”.

Adastra is ready to help your organization through a number of services including data discovery, profiling, and multi-factor customer data analysis. A comprehensive analysis of it provides insight into what is truly happening and reveals key opportunities to improve data connections and enable great Customer Experience.

Upon completion you will receive a prioritized list of identified friction points where customer experience can be further improved, helping you establish a better connection with your customers. We are ready to help you develop a business case, based on each on the findings and validate it with a Proof-of-Concept.

Let’s turn your customers’ data into actionable insights. Get in touch.