Allwyn: A Unified Mobile Application for Digital Lottery Services
Developed in long-term collaboration with Adastra to make lottery participation simpler and more accessible.
million targeted notifications sent every month
conversion rate on push notifications
thousand active users per month
Challenge
Fragmented Systems and the Need for a Unified Mobile Platform
Before the mobile app was launched, customers had to use separate systems to place bets and check results. This made the process slow and inconvenient.
Allwyn needed a single platform that would combine ticket purchases, result checking, and notifications in one simple interface.
Solution
One Mobile Application for Betting, Results Verification, and Notifications
Adastra developed a native mobile application that brings the core lottery functions into a single digital environment. Key capabilities include:
Result verification:
Users can check their tickets by scanning them or manually entering numbers. An algorithm validates results to ensure accuracy.
Number management:
Frequently used numbers can be stored for reuse in future bets. Stored combinations can be checked online or offline.
Real-time messaging:
Users can receive reminders, draw announcements, and results via push notifications.
Push delivery infrastructure:
The app includes a dedicated push server that enables Allwyn to deliver more than 100,000 targeted notifications within minutes.
These functions are continuously maintained and expanded to ensure stable operation across iOS and Android.
Impact
A Mobile Channel with Measurable Revenue Impact
The mobile app has become one of Allwyn’s primary customer channels. It supports faster access to lottery services and improves visibility of results.
Key Results:
- 37 % of lottery sales are generated via the mobile app.
- 250 k active monthly users.
- 12 in-app lottery games available.
- Continuous collaboration with Adastra for more than 10 years.
