Winning the $8B Game with Fan 360

With an $8.12 billion market* on the horizon for 2025, the battle for sports fan attention is more intense than ever as teams and leagues race to claim their share. Today’s fans want it all—greater access, deeper interaction, and richer experiences. As expectations rise, leagues and clubs must rethink how they engage across both digital and in-person touchpoints.

Discover how a unified Fan 360 strategy—powered by modern data platforms, AI, and personalization—can unlock new revenue streams, deepen loyalty, and drive measurable outcomes.

On June 18^th at 12:30PM ET | 9:30AM PT, join AWS, Adastra, and Industry leaders for an expert-led panel to learn:

• How to design and launch a scalable Fan 360 solution
• Key use cases and challenges
• How to lay the right data foundations while staying compliant with privacy regulations

Agenda

1. Why Fan 360? Business Value & Key Use Cases
   20 mins
   An overview of why Fan 360 is becoming essential in sports. We’ll explore business drivers, real-world use cases (AI-driven personalization, fan segmentation, sponsorship activation, clean rooms and data monetization), and what makes up a successful Fan 360 architecture—from data integration to compliance.

2. Executive Panel: Fan 360 in Action
   25 mins
   Hear directly from sports executives and AWS industry experts as they discuss the impact of Fan 360 initiatives, how their journey has evolved, lessons learned, and practical insights on adoption.

3. Getting Started: A Practical Roadmap
   10 mins
   Learn how to get started with Fan 360—from establishing strong data foundations to leveraging starter accelerators and quick wins. We’ll introduce our Fan 360 starter offer to help you hit the ground running.

4. Q&A
   5 mins
   Open floor for audience questions with our panelists and solution experts.

*The Business Research Private Ltd. January 2025.