Date
Duration
Venue
About the event
Are you ready to translate cloud innovation into measurable business outcomes? Join us at Google Cloud Day Bulgaria on May 13th for an immersive experience focused on practical applications and real-world results.
Hear directly from industry leaders on real-world success stories, and connect with Google Cloud experts and our innovative partner ecosystem.
We’ll be diving deep into the latest Google Cloud advancements and showcasing how they can help you solve your biggest business challenges, including:
Join our Session
Use of Data and AI in Hyper-Personalization and Marketing Processes
Time: 14:20 (EEST)
This session explores how Yettel, part of e&PPF Telecom Group, addressed the challenge of fragmented customer engagement by leveraging Google Cloud and Bloomreach. Through a business-driven perspective, speakers will outline how Yettel transformed its approach to personalization—shifting from siloed data to a unified, AI-powered experience ecosystem.
The discussion will highlight key business challenges, this strategic collaboration utilizing Google Cloud and Bloomreach, and the resulting impact on customer experience and business performance. This panel offers insights into how data and AI can enable scalable, hyper-personalized engagement that drives measurable value.
