Date
Time
Venue
Adastra and Proboston are proud to join Google Cloud Summit Prague 2026 as Velocity Partners.
Meet us at our booth and take a break with a classic arcade session of Mortal Kombat. It fits perfectly with our gamechanger concept.
Join our session at the Agentic AI & Applied AI Stage
Generative AI in Creative Production
Speaker: Jan Urbanec
Time: 3:55–4:10 PM
What happens to advertising production when time, production logistics, and budget are no longer the main constraints? In this 15-minute session, we’ll explore how generative AI is changing creative production — from campaign heroes and key visuals created without physical photoshoots to realistic locations, video editing, and hybrid workflows combining AI and live footage. Beyond technology, we’ll also discuss how AI is changing the economics and process of campaign creation, and why strong ideas, art direction, and creative craft matter even more.
