Winning the $8B Game with Fan 360: Personalization Strategies in Sports and Entertainment
Explore how leading sports and entertainment organizations are activating fan data to unlock new revenue streams, deepen engagement, and scale loyalty – powered by AWS and Adastra’s Fan 360 solution.
About the Recording
What if you could turn fragmented data into a real-time, unified view of your fans – and use it to drive business outcomes?
This on-demand panel dives into how AWS and Adastra help sports and entertainment organizations modernize their fan engagement strategies with Fan 360. Hear from leaders at AWS, Adastra, and former NFL executives on what it takes to deliver hyper-personalized, insight-driven experiences that grow both loyalty and revenue.
Key Takeaways from the AWS and Adastra Fan 360 Panel:
- Fan 360 Value: Why a unified view of your fans is your most valuable data asset
- Real-world Use Case: How we helped a large sports organization transform fragmented data to fan profiles and accelerate campaign ROI 2-3x
- Hyper-Personalization at Scale: How generative AI is unlocking next-gen personalization at scale
- Scalability and Security with AWS: The role of AWS in creating privacy-first, scalable fan data platforms
- New Revenue Streams through Fan Data: Data monetization, real-time activation, and emerging use cases like shoppable streaming and in-play betting
Led by Katya Dunets from Adastra with expert insights from Julie Souza (AWS), Jordan Coleman (AWS) and Elton Martins (Sports Data & Technology Leader), this panel outlines how to build a Fan 360 foundation—whether you’re just starting your cloud journey or ready to scale.
See how the pros are turning fan data into a winning advantage. Watch the full on-demand panel now.
