September 4, 2023
Adastra Corporation is excited to announce that Carl Spitzer has joined the company as Vice President, Microsoft Alliance, helping Adastra continue to transform and grow its data & AI business around the cloud.
In this critical role, Carl will lead all efforts to connect Microsoft and Adastra sellers across Azure and business applications to develop relationships, align our go-to-market activities and ensure collaboration on opportunities. He will work with our Microsoft partner product, and solution sales teams to identify and prioritize key programs for co-selling and co-marketing. Carl will also collaborate with Adastra practice, sales, and pre-sales teams to drive further adoption of Azure with customers and grow our Microsoft practice.
Additionally, following office launches in Miami and Los Angeles, Carl will support Adastra’s expansion in the US by extending partner relationships to Microsoft North America.
“We are thrilled to welcome Carl Spitzer to the Adastra family,” said Darren Edery, Chief Executive Officer. “His extensive experience in the cloud space and strong relationships within Microsoft will be invaluable as we continue expand our business alongside our partner.”
Carl Spitzer brings over 25 years of sales and partner management experience to Adastra, from across the hyperscale cloud space, including Microsoft, AWS, and Google. Carl has held leadership roles including his most recent position as Director, Solution Sales at Google, followed by previous experience as Enterprise Sales Director at AWS. Carl’s technology industry experience and business savvy will be critical as Adastra takes these next steps.
Learn more about Adastra’s work with Microsoft.
About Adastra
For over two decades, Adastra Corporation has transformed businesses into digital leaders, helping global organizations innovate, achieve operational excellence, and create unforgettable customer experiences, all with the power of their data. At the forefront of Artificial Intelligence, Data, Cloud, Digital, and Governance services, Adastra delivers solutions to enterprises to leverage data they can control and trust, connecting them to their customers – and their customers to the world.
