September 22, 2011

CHICAGO, IL, and TORONTO, ON, September 22, 2011 – In-memory analytics pioneer Kognitio today announced that it has joined forces with Adastra Corporation (Adastra) to offer services and solutions around Kognitio’s in-memory analytic database platform, WX2.   Under the terms of the partnership between the two firms, Adastra will work with Kognitio to provide end-user organizations with professional services and consulting on data warehousing and big data analytics.

Headquartered in Toronto, Canada, Adastra is an expert provider of data warehousing, business intelligence, and data integration services.  Together, the two companies will co-market and co-sell Kognitio’s WX2 analytical platform and Adastra will leverage its cross-industry experience and methodologies to deliver successful implementations of the in-memory database.

Kognitio’s partnership with Adastra is a key addition to the company’s existing go-to-market strategy, implemented in line with its previously-announced international growth plans, and is being initially implemented in North America and Europe with the goal of rolling it out worldwide.

“An integral part of Adastra’s mission is to offer our clients best-in-class Information Management solutions and services,” said Darren Edery, CEO of Adastra Canada. “Our partnership with Kognitio will enable us to provide solutions that incorporate in-memory databases, which are fast becoming a serious option for the next generation of data warehouses, information integration, and business intelligence.”

“It is exciting to be able to offer our prospects and clients the benefits of WX2 in-memory analytics together with the expertise and experience of Adastra,” said Steve Millard, COO of Kognitio.  “Expanding our reach through a solid partnership with Adastra will change how companies of all sizes can access and utilize the benefits of our WX2 in-memory analytic database solution.  As such, we will enable more firms than ever before to gain the knowledge that has largely, until now, been restricted to far larger organizations.”

Kognitio was the first to introduce many of the innovations that have driven the business intelligence, data analytics and big data markets forward, including in-memory database capabilities, Data Warehousing as a Service (DaaS), virtual OLAP cubes and the industry’s first data warehousing appliance.  Kognitio’s WX2 analytic database, now in its seventh generation, delivers superior performance worldwide through the use of in-memory processing, together with the highest level of reliability available on the market today. K ognitio’s WX2 makes it possible for companies that need high-intensity, high-performance data analytics to obtain the results they need in a fraction of the time and cost of competing products.

About Kognitio

Kognitio is a long-standing innovator in the data warehousing, business intelligence and analytics markets.  The company has pioneered many of the technologies now employed by state-of-the-art data warehouse/BI systems including the industry’s first in-memory analytic database, data warehouse appliance, MPP shared-nothing database, and Data Warehousing as a Service (DaaS) cloud-based solution. Kognitio’s award-winning WX2 product is the industry’s fastest and most scalable analytic database, enabling firms to turn massive amounts of raw, complex data into valuable insight to solve their most urgent business problems.  Its clients span many industries including market research, consumer packaged goods, retail, telecommunications, financial services, insurance, gaming, media and utilities.  Kognitio is headquartered in Chicago and Bracknell, UK with offices in New York, Raleigh, Minneapolis and other U.S. cities.  More information is available at, on Twitter at @kognitio and on Facebook at

About Adastra Corporation

Adastra provides world-class Business Intelligence, Data Integration, Data Warehousing and Master Data Management services and solutions to leading companies around the globe. Leveraging over a decade of experience across industries and technologies, Adastra bridges the gap between pressing business needs and technology consulting to protect existing investments and extend and unlock their business value. Intelligent solutions for superior performance.

For more information:

Sean Jackson
[email protected]
Twitter:  @kognitio

Barnaby Clunie
Adastra Corporation
[email protected]
Twitter:  @adastracorp

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