February 17, 2026
Adastra, a global leader in AI and data-driven transformation, has opened a new office in Dubai to support organizations across the Middle East with end-to-end solutions in business consulting, AI, data governance, and analytics.
The Dubai office formalizes Adastra’s existing presence in the region, where the firm has supported clients for several years.
Adastra’s regional clients include:
Middle East is recognized as a leading global business and innovation hub, guided by strategic initiatives including the UAE National AI Strategy 2031, Smart Dubai, Digital Government Strategy, or the Saudi Vision 2030. These programs focus on embedding data-driven decision-making and AI into public services and enterprise operations, an approach that aligns with Adastra’s focus on future-proof strategic execution, governance, and project impact.
“Dubai has set a clear ambition to lead globally in digital government, smart cities, and a sustainable data-driven economy. This closely aligns with our mission at Adastra, to enable innovation through AI and data-driven transformation. Being locally present allows us to support our clients and partners to turn this ambition into reality, delivering AI and data initiatives designed for scale, governance, and long-term impact.”
– Maksim Demenkov, General Manager, Adastra Middle East
Adastra delivers excellence across a seamless integrated flow: Business → Data → AI & Technology. This ensures every solution is grounded in strategy, powered by trusted data, and operationalized with the right technology. Such approach enables organizations to move from strategic intent to operational delivery and differentiates Adastra from large strategy-led consultancies with limited implementation capacity, as well as from local technology vendors focused primarily on tools.
