Insights

Jägermeister uses IoT sensors in refrigerated displays to track shopper behaviour, measure sales impact and improve retail marketing decisions.

Learn how to prepare a Microsoft Fabric and Power BI semantic model so Copilot and Fabric data agent deliver more reliable, accurate answers.

Step-by-step guide to integrating BI and analytics to strategic decisions, grounded in Adastra’s AWS and Alteryx partnerships and real client outcomes.

A practical guide to modernizing your data estate on AWS, backed by Adastra’s AWS Premier Tier status and real customer outcomes.

A practical guide to building an AI-ready data environment using Adastra’s governance framework and AWS expertise.

For organizations serious about operationalizing AI, starting with sales isn't just practical, it's strategic.

Discover how AI is transforming enterprise services in this interview with Lyoubomir Ovtcharov, Adastra Regional SVP Sales.

Moving AI from pilots to production requires more than capable models. Data, security, costs, governance and infrastructure determine success.

What 31,000 Fabric customers want next, and why your data estate is the bottleneck.

Reduce lost goods, improve inventory visibility, optimize operations, and boost sales with IoT data from the physical world.

Discover how IoT helped brands like LEGO and Jägermeister optimize sales, while manufacturers and logistics firms improved efficiency.

AI exposes data and process gaps. Look into why governance and AI platforms are becoming essential for enterprise adoption.

AI FOMO drives costly, low-impact projects. Learn how NLB Group built a scalable AI platform in 5 months — and why foundations matter more than quick wins.

Jon Steffey built his career in industries where precision is critical, because in aerospace, medical devices, and pharma, mistakes matter.