The Internet of Things is just a tool. Much more important is how you can use it in business. Do you want to increase sales? Lower costs? Improve security? Or give customers an experience that will set you apart from your competition?
The Internet of Things is currently most widely used in the following areas:
The retail industry is changing. Slowly, cashiers are disappearing, while smart shelves emerge. Storage areas are shrinking, and the supply chain is getting shorter and faster. Stockpiling is becoming a thing of the past. Customers are expecting new experiences. The number of beacons, IoT solutions, being used to communicate with customers’ mobile devices is growing at a breakneck pace.
Production and Manufacturing
Sensors monitor the quality of the environment, including temperature, humidity, and dust. It’s not only about the health and safety of the workplace with regard to employees but also about preventing malfunctions and optimizing production. Workplace safety is an important consideration, while unsuitable conditions delay production and make it more expensive. Thanks to effective planning, you can reduce logistics and storage costs.
The goal of both companies and households is to optimize energy consumption and water supply. Continuous monitoring doesn’t just allow you to optimize consumption as a whole but also to effectively reduce expenses based on the cost of supply. Suppliers, meanwhile, can use the Internet of Things to track the status of transmission networks or water mains, and to check meters.
Patients are monitored using IoT devices that send data to doctors. As a result, blood sugar levels or blood pressure, among other things, can be tracked remotely. This allows doctors to adjust preventative treatment according to the patient’s current condition. In hospitals, sensors monitor equipment, tools, and preparations, and can predict the probability of malfunction with the aim of preventing it.
Smart Homes and Offices
Control the lights or heating remotely. IoT reduces wastage, while maintaining a comfortable atmosphere for residents or employees.
Monitoring plant condition, soil moisture, and precipitation provides enough data to allow us to reduce the use of pesticides while maintaining production quality and quantity. Sensors aren’t just applicable to growing plants but also to raising livestock, where they can be used, for example, to monitor animal health or track the movement of entire herds.
In-store marketing relies more and more on the Internet of Things. Personalized offers, improved customer experience and customer education, and an emphasis on accountable and sustainable production, sales, and consumption are the trends by which companies today set themselves apart from their competition.
Above all, The Internet of Things (IoT) will give you a new perspective of your own data. You can choose how to react, test, improve.
What do you want to improve? What would you like to give your customers? Turn to the consultants at Adastra: we’ll come up with a scenario and a pilot or test project. If it works, we’ll deploy the entire solution.
- We’ll implement appropriate technologies that enable us to acquire information according to the company’s requests and needs.
- We’ll deliver a comprehensive IoT platform that allows us to process and analyze any data and flexibly use information.
- We’ll prepare a development plan and regularly update it according to business needs and trends.
Customers near a specific McDonald’s café received a coupon through their mobile app, which encouraged them to buy a coffee by giving them a second one from the new flavored range for free. The conversion rate increased to 30% of customers who received the promotion code, while the original goal was 20% conversion.
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