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Retail / CPG

Customer Loyalty

With the advent of digitization, today’s consumers have a greater selection, are more informed, and are less brand loyal than ever before, making it difficult for retailers to attract and retain high-value customers.

Many have attempted to reduce customer churn with loyalty programs, but as consumer power has changed with the proliferation of the digital age, so has the composition of loyalty programs, moving from generic points systems to personalized, data-driven applications.

By leveraging granular consumer data, enterprises can maintain a loyal customer base as well as entice more frequent and higher-value purchases. Collecting and analyzing every customer interaction in a single source of enterprise data, organizations can leverage upsell and cross-sell opportunities, unique to each customer, and send these via Omnichannel communications. Delivering the customer consistent, personalized messaging at the right time and through the right channels, creating a higher ROI on overall marketing efforts.

Solutions

Depending on where you are in your Digital journey, Adastra can help you modernize your customer loyalty program through various solutions:

Loyalty App

Create a trackable, extended platform for your consumers re-engage with your products and rewards.

Social Mining

Enrich your data with untapped client information, including social channels, emails, call scripts, etc. to reveal valuable insights.

Loyalty Analytics

Leverage robust customer analytics to understand consumers’ needs and desires, delivering a higher ROI

Retention Support

Identify and target customers with high-risk of churning with specialized offers.

Adastra invests deeply into research development in the Data and AI space, offering your company innovative techniques and solutions to enhance your customer loyalty program. With our proven expertise in capturing the holistic view of your data and applying predictive models to optimize retention and customer profitability, we are your #1 Data and AI Partner to help you modernize your Loyalty Program. Contact our experts to roadmap towards a modern and data-driven system.

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Shameer Kanji

SVP Growth

Shameer Kanji