Your payment cards portfolio generates a huge amount of data. Data that is stored across multiple platforms and in many different formats. Making sense of this information and deploying it to help your business better manage risk, make wise investment decisions regarding sales and usage campaigns and to really understand where your cards portfolio generates the most profitability is a challenge that is shared by almost every cards issuer.
Adastra Card Analytics uses state of the art data modelling technology to effectivley consolidate this information. Interactive dashboards and comprehensive reports will allow you to analyze the data that is important to you without having to allocate precious resources to create time consuming and cumbersome spreadsheets or reports.
Risk Management: Manages risk by identifying developing trends in fraudulent and delinquent account behavior
Marketing and Sales Performance: Increases sales effectiveness by analyzing sales channel and campaign performance and in identifying seasonality in cardholder spend patterns
Product Performance: Drives profitability by informing product management where your revenue comes from and how changes in interest rates and interchange impact product performance
Holistic Overview: Informs Management with up to date metrics that cover profitability, performance and at risk behaviors
Trends Forecasting: Predicts future trends by analyzing market events and changes and the impact these can have on future profitability
Want to learn more about how Adastra Card Analytics can support your business? Contact us to schedule a free discovery session.
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