Live Webinar

Innovation Lab Management


18. 3. 2020, 13:00


1 Hour

Digital Transformation is a foundational change in how a business delivers value to its customers by leveraging data and technology to enhance the existing processes across the organization. The singular goal of digital transformation is to achieve excellent business and customer outcomes through frictionless interactions across systems and processes. 

As businesses grow and disruptive technologies emerge, the challenge to stay ahead of the curve can be quite overwhelming for organizations. 

Enter Innovation Labs

Innovation Labs are created to boost digital transformation and non-digital initiatives, from product development, to process evolution, through to the implementation stage. 

As per a recent study by Gartner, enterprises using Innovation Labs report higher growth and customer satisfaction scores. However, the truth is that innovation labs fail time and time again.

The reason behind this is that although the labs are set up with best intentions, they are not connected to the company with a clear, business-relevant goal. 

Who is Adastra?

For over the past two decades, Adastra has been helping market and industry leaders across the globe to harness and leverage their data assets, accelerate innovation, improve operational excellence, and create unforgettable customer experiences.

At Adastra, we have developed the best practice methodology for structuring, executing, and collaborating a successful innovation lab that delivers valuable results. Our goal is to help you to find the right focus and solutions to embrace your digital transformation initiatives by proper management of the innovation cycle and engagement throughout the organization.

Why You Should Attend

Your organization is thinking of implementing an Innovation Lab, or your organization has an Innovation Lab, and the full potential has not been realized.

You are passionate about innovation, and you want to create followership behind your passion.

In this webinar, we will share with you Adastra’s approach to Innovation Lab management and share a case study.  


  • Digital Transformation Focus
  • Why Manage Innovation?
  • Innovation Lab Challenges
  • Innovation Lab Management Guiding Principles
  • Questions


  • CTOs, CIOs, CAOs  working with newer technologies with a focus on disruption.
  • Innovation Lab Managers who are looking to align with best practices.
  • Analytics teams looking to better manage their development cycles.
  • Marketing and Commercial leaders who are looking to create the next level of Cx/Ux
  • Digital Leaders who want to stay ahead of the curve


Rahim Hajee

Rahim Hajee

Director Data Management and Digital
Kristian Gravelle

Kristian Gravelle

VP Marketing