{"id":29488,"date":"2024-02-20T12:12:37","date_gmt":"2024-02-20T10:12:37","guid":{"rendered":"https:\/\/adastracorp.com\/bloomreach-customer-experience-platform\/"},"modified":"2026-08-05T13:15:42","modified_gmt":"2026-08-05T11:15:42","slug":"bloomreach","status":"publish","type":"page","link":"https:\/\/adastracorp.com\/cs\/bloomreach\/","title":{"rendered":"Bloomreach"},"content":{"rendered":"

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Bloomreach – platforma pro z\u00e1kaznickou zku\u0161enost<\/h1><\/div>

Omnichanel marketing nikdy nebyl jednodu\u0161\u0161\u00ed. Vytv\u00e1\u0159ejte personalizovan\u00e9 z\u00e1kaznick\u00e9 cesty s pomoc\u00ed AI a kontextov\u00e9 personalizace.<\/p>\n<\/div>

M\u00c1M Z\u00c1JEM<\/span><\/a><\/div>
P\u0158\u00cdPADOV\u00c9 STUDIE<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div>
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Omnichannel data o z\u00e1kazn\u00edc\u00edch v re\u00e1ln\u00e9m \u010dase<\/h2><\/div>

Platforma Bloomreach Customer Data & Experience Platform (CDXP) zachycuje digit\u00e1ln\u00ed aktivity z\u00e1kazn\u00edk\u016f nap\u0159\u00ed\u010d r\u016fzn\u00fdmi kan\u00e1ly a za\u0159\u00edzen\u00edmi. Vyu\u017e\u00edv\u00e1 cookies a r\u016fzn\u00fdch atribut\u016f n\u00e1v\u0161t\u011bvn\u00edk\u016f k propojen\u00ed t\u011bchto interakc\u00ed, co\u017e v\u00e1m umo\u017en\u00ed tvo\u0159it marketingov\u00e9 kampan\u011b skute\u010dn\u011b na m\u00edru.<\/p>\n

Platforma nab\u00edz\u00ed mo\u017enost vid\u011bt va\u0161e z\u00e1kazn\u00edky ze v\u0161ech \u00fahl\u016f, m\u016f\u017eete tak p\u0159esn\u011bji definovat c\u00edlov\u00e9 skupiny. D\u00edky automatizaci se pak va\u0161i market\u00e9\u0159i mohou m\u00edsto exekuce kampan\u00ed v\u00edce zam\u011b\u0159it na jejich obsah.<\/p>\n<\/div>

CHCI DEMO<\/span><\/a><\/div><\/div><\/div><\/div><\/div>

Adastra z\u00edskala v regionu EMEA status Gold Partner spole\u010dnosti Bloomreach<\/p><\/h2><\/div>

Toto uzn\u00e1n\u00ed potvrzuje na\u0161e dlouhodob\u00e9 partnerstv\u00ed s Bloomreach a spole\u010dnou schopnost dod\u00e1vat \u0161pi\u010dkov\u00e1, na datech postaven\u00e1 \u0159e\u0161en\u00ed z\u00e1kaznick\u00e9 zku\u0161enosti pro organizace, kter\u00e9 pracuj\u00ed s rozs\u00e1hl\u00fdmi daty.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

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D\u016fv\u011b\u0159uj\u00ed n\u00e1m<\/h2><\/div><\/div><\/div>
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Pro\u010d si vybrat platformu Bloomreach?<\/h2><\/div><\/div><\/div>
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R\u016fst p\u0159\u00edjm\u016f<\/h3><\/div>
D\u00edky behavior\u00e1ln\u00ed segmentaci, personalizaci obsahu a modelov\u00e1n\u00ed ochoty z\u00e1kazn\u00edk\u016f k n\u00e1kupu zv\u00fd\u0161\u00edte sv\u00e9 tr\u017eby.<\/div><\/div><\/div><\/div>
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Maxim\u00e1ln\u00ed ROI<\/h3><\/div>
Optimalizujte n\u00e1klady na z\u00edsk\u00e1v\u00e1n\u00ed z\u00e1kazn\u00edk\u016f a komunikaci pomoc\u00ed orchestrace v\u00edcekan\u00e1lov\u00e9ho ekosyst\u00e9mu.<\/div><\/div><\/div><\/div>
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Hodnota \u017eivotnosti z\u00e1kazn\u00edka<\/h3><\/div>
Zvy\u0161te celo\u017eivotn\u00ed hodnotu z\u00e1kazn\u00edka a zlep\u0161ete z\u00e1kaznickou zku\u0161enost navr\u017een\u00edm spr\u00e1vn\u00fdch omnichannel z\u00e1kaznick\u00fdch cest. Nejen pro prodej, ale tak\u00e9 pro dal\u0161\u00ed p\u00e9\u010di o klienty.<\/div><\/div><\/div><\/div>
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Vyu\u017eit\u00ed AI<\/h3><\/div>
Vyu\u017eijte pomoci um\u011bl\u00e9 inteligence – d\u00edky jej\u00edm doporu\u010den\u00edm budete moci zv\u00fd\u0161it m\u00edru konverze a dos\u00e1hnout tak vy\u0161\u0161\u00edch p\u0159\u00edjm\u016f.<\/div><\/div><\/div><\/div>
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Hyper-personalizace<\/h3><\/div>
Zvy\u0161te prodeje efektivn\u00ed hyper-personalizac\u00ed, kter\u00e1 zlep\u0161uje zac\u00edlen\u00ed kampan\u00ed pomoc\u00ed optimalizovan\u00e9ho obsahu.<\/div><\/div><\/div><\/div>
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Rozhodov\u00e1n\u00ed v re\u00e1ln\u00e9m \u010dase<\/h3><\/div>
Zlep\u0161ete u\u017eivatelskou zku\u0161enost a engagement z\u00e1kazn\u00edk\u016f pomoc\u00ed rozhodov\u00e1n\u00ed v re\u00e1ln\u00e9m \u010dase a s vyu\u017eit\u00edm AI.<\/div><\/div><\/div><\/div><\/div><\/div>
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Superschopnosti Bloomreach<\/span>\u00a0<\/span><\/span><\/h2><\/div><\/div><\/div>
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Spr\u00e1va z\u00e1kaznick\u00fdch dat v re\u00e1ln\u00e9m \u010dase<\/h3><\/div>
Platforma Bloomreach Customer Data & Experience Platform (CDXP) shroma\u017e\u010fuje digit\u00e1ln\u00ed stopu z\u00e1kazn\u00edka nap\u0159\u00ed\u010d digit\u00e1ln\u00edmi za\u0159\u00edzen\u00edmi a standardn\u00edmi kan\u00e1ly. Platforma pak v\u0161echny dostupn\u00e9 interakce sp\u00e1ruje pomoc\u00ed soubor\u016f cookies a dal\u0161\u00edch atribut\u016f z\u00e1kazn\u00edk\u016f, tak\u017ee m\u016f\u017eete vytv\u00e1\u0159et doslova tis\u00edce personalizovan\u00fdch kampan\u00ed.<\/div><\/div><\/div><\/div>
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Platforma pro z\u00e1kaznickou zku\u0161enost<\/h3><\/div>
Z\u00e1kaznick\u00e1 zku\u0161enost je st\u0159edobodem dne\u0161n\u00edho e-commerce marketingu. Kdy\u017e p\u0159ivedete n\u00e1v\u0161t\u011bvn\u00edky na sv\u00e9 webov\u00e9 str\u00e1nky pomoc\u00ed v\u00edcekan\u00e1lov\u00fdch kampan\u00ed, va\u0161e online prezentace by m\u011bla b\u00fdt bez chyb. Optimalizace webov\u00fdch str\u00e1nek, doporu\u010dov\u00e1n\u00ed produkt\u016f a predikce z\u00e1kazn\u00edk\u016f v re\u00e1ln\u00e9m \u010dase p\u0159em\u011bn\u00ed n\u00e1hodn\u00e9 u\u017eivatele na v\u011brn\u00e9 z\u00e1kazn\u00edky.<\/div><\/div><\/div><\/div>
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Omnichannel orchestrace<\/h3><\/div>
Po um\u00edst\u011bn\u00ed interak\u010dn\u00edch dat do platformy provede Bloomreach real-time anal\u00fdzu a retargeting n\u00e1v\u0161t\u011bvn\u00edk\u016f. Tyto procesy vyu\u017e\u00edvaj\u00ed data z online i offline komunika\u010dn\u00edch kan\u00e1l\u016f, v r\u00e1mci celkov\u00e9ho ekosyst\u00e9mu spr\u00e1vy kampan\u00ed. Platforma nab\u00edz\u00ed 360stup\u0148ov\u00fd komplexn\u00ed pohled na va\u0161e z\u00e1kazn\u00edky, co\u017e umo\u017e\u0148uje v\u011bt\u0161\u00ed p\u0159esnost p\u0159i c\u00edlen\u00ed kampan\u00ed. D\u00edky automatizaci se nav\u00edc va\u0161i market\u00e9\u0159i mohou m\u00edsto na exekuci kampan\u00ed zam\u011b\u0159it na obsah.<\/div><\/div><\/div><\/div><\/div><\/div>

Automatizace marketingu pro vy\u0161\u0161\u00ed n\u00e1vratnost investic<\/h2><\/div>

Spou\u0161t\u011bjte snadno nov\u00e9 kan\u00e1ly a optimalizujte sv\u00e9 omnichannel cesty b\u011bhem p\u00e1r kliknut\u00ed. Integrujte a navrhujte pozitivn\u00ed z\u00e1\u017eitky v re\u00e1ln\u00e9m \u010dase a v r\u00e1mci jednoho v\u00edcekan\u00e1lov\u00e9ho \u0159e\u0161en\u00ed.<\/p>\n<\/div><\/div><\/div>

CHCI DEMO<\/span><\/a><\/div><\/div><\/div><\/div><\/div>
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Dal\u0161\u00ed mo\u017enosti s Bloomreach<\/h2><\/div><\/div><\/div>
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Kontrola stavu z\u00e1kaznick\u00fdch zku\u0161enost\u00ed<\/h3><\/div>
Zjist\u011bte pot\u0159eby CRM na z\u00e1klad\u011b pochopen\u00ed sou\u010dasn\u00fdch probl\u00e9m\u016f a situace klient\u016f, abyste na\u0161li a integrovali chyb\u011bj\u00edc\u00ed z\u00e1sadn\u00ed moduly.<\/div><\/div><\/div><\/div><\/div><\/div>
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\u0158\u00edzen\u00ed hodnoty z\u00e1kazn\u00edk\u016f<\/h3><\/div>
Maximalizujte n\u00e1vratnost investice (ROI) pro sv\u00e9 marketingov\u00e9 kampan\u011b implementac\u00ed strategicky \u0159\u00edzen\u00fdch dat a doporu\u010den\u00edm next-best-step.<\/div><\/div><\/div><\/div>
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Okam\u017eit\u00e9 v\u00fdpo\u010dty<\/h3><\/div>
Vytvo\u0159te vysoce konvertuj\u00edc\u00ed p\u0159\u00edchoz\u00ed kampan\u011b poh\u00e1n\u011bn\u00e9 automaticky zpracovan\u00fdmi daty klient\u016f, abyste zv\u00fd\u0161ili zapojen\u00ed z\u00e1kazn\u00edk\u016f a m\u00edru odpov\u011bd\u00ed, zat\u00edmco sni\u017eujete marketingov\u00e9 n\u00e1klady a zvy\u0161ujete tr\u017eby.<\/div><\/div><\/div><\/div><\/div><\/div>
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Integrace nap\u0159\u00ed\u010d kan\u00e1ly<\/h3><\/div>
Sjedno\u0165te interakce se z\u00e1kazn\u00edky nap\u0159\u00ed\u010d r\u016fzn\u00fdmi kan\u00e1ly pomoc\u00ed mezikan\u00e1lov\u00e9 integrace, Zv\u00fd\u0161\u00edte tak anga\u017eovanost z\u00e1kazn\u00edk\u016f a jejich pozitivn\u00ed a konzistentn\u00ed z\u00e1kaznickou zku\u0161enost.<\/div><\/div><\/div><\/div>
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P\u0159\u00edpadov\u00e9 studie<\/div><\/div>

P\u0159edn\u00ed poskytovatel mobiln\u00edch slu\u017eeb prod\u00e1v\u00e1 produkty a slu\u017eby pomoc\u00ed aktivace jedn\u00edm kliknut\u00edm<\/h2><\/div>

P\u0159edn\u00ed banka ve st\u0159edn\u00ed a v\u00fdchodn\u00ed Evrop\u011b (CEE) pot\u0159ebovala specifikovat identitu n\u00e1v\u0161t\u011bvn\u00edk\u016f sv\u00e9 webov\u00e9 str\u00e1nky s kalkula\u010dkou spl\u00e1tek p\u016fj\u010dek.<\/p>\n

Kv\u016fli ztr\u00e1t\u00e1m potencion\u00e1ln\u00edch obchod\u016f implementovala slu\u017ebu Bloomreach. Banka d\u00edky tomu dnes m\u016f\u017ee sledovat jak\u00e9koliv interakce na sv\u00fdch webov\u00fdch str\u00e1nk\u00e1ch a p\u0159i\u0159adit je ke konkr\u00e9tn\u00edm z\u00e1kazn\u00edk\u016fm. Mohou tak\u00e9 v re\u00e1ln\u00e9m \u010dase odes\u00edlat data do sv\u00e9ho call centra, p\u0159izp\u016fsobovat sv\u00e9 webov\u00e9 str\u00e1nky na z\u00e1klad\u011b chov\u00e1n\u00ed u\u017eivatel\u016f, v\u010detn\u011b CTA. Po pou\u017eit\u00ed Bloomreach se konverzn\u00ed pom\u011br u hypote\u010dn\u00edch produkt\u016f, p\u016fj\u010dek a kreditn\u00edch karet zv\u00fd\u0161il o 250 %.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

P\u0159\u00edpadov\u00e9 studie<\/h2><\/div>