{"id":58066,"date":"2026-08-24T20:40:13","date_gmt":"2026-08-24T18:40:13","guid":{"rendered":"https:\/\/adastracorp.com\/?post_type=avada_portfolio&p=58066"},"modified":"2026-10-19T15:53:22","modified_gmt":"2026-10-19T13:53:22","slug":"albert-jak-se-z-lokalniho-data-governance-modelu-stal-standard-pro-5000-prodejen","status":"publish","type":"avada_portfolio","link":"https:\/\/adastracorp.com\/cs\/success-stories\/albert-jak-se-z-lokalniho-data-governance-modelu-stal-standard-pro-5000-prodejen\/","title":{"rendered":"Albert: Jak se z lok\u00e1ln\u00edho Data Governance modelu stal standard pro 5000 prodejen"},"content":{"rendered":"

<\/div>
<\/div>
\"Albert<\/span><\/div><\/div><\/div><\/div>
Realizovan\u00fd projekt<\/div><\/div>

Albert: Jak se z lok\u00e1ln\u00edho Data Governance modelu stal standard pro 5000 prodejen<\/h1><\/div>

Za ka\u017edou \u00fasp\u011b\u0161nou AI iniciativou stoj\u00ed n\u011bco mnohem m\u00e9n\u011b viditeln\u00e9ho: kvalitn\u00ed data, jasn\u00e9 vlastnictv\u00ed a spole\u010dn\u00e1 pravidla.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

4<\/div><\/div>

zem\u011b a zna\u010dky na jedn\u00e9 platform\u011b<\/p>\n<\/div><\/div><\/div>

3-4<\/div><\/div>

m\u011bs\u00edce na definici roadmapy<\/p>\n<\/div><\/div><\/div>

2+<\/div><\/div>

roky implementace a rozvoje<\/p>\n<\/div><\/div><\/div><\/div><\/div>

Klient<\/p><\/div>

Albert<\/a> je jeden z p\u0159edn\u00edch maloobchodn\u00edch \u0159et\u011bzc\u016f v \u010cesk\u00e9 republice (pat\u0159\u00ed pod nizozemskou skupinu Ahold Delhaize). Spole\u010dnost vstoupila na \u010desk\u00fd trh ji\u017e v roce 1991 a postupn\u011b se vyvinula v kl\u00ed\u010dov\u00e9ho hr\u00e1\u010de \u010desk\u00e9ho retailu s v\u00edce ne\u017e 350 provozovnami po cel\u00e9 zemi.<\/p>\n<\/div><\/div><\/div>

\u0158e\u0161en\u00ed<\/p><\/div>

Adastra zmapovala datov\u00e9 prost\u0159ed\u00ed spole\u010dnosti Albert, implementovala platformu Ataccama pro Data Governance, datov\u00fd katalog a \u0159\u00edzen\u00ed kvality dat a navrhla architekturu a framework, kter\u00e9 dnes vyu\u017e\u00edvaj\u00ed v\u0161echny zna\u010dky skupiny Ahold Delhaize v regionu St\u0159edn\u00ed a jihov\u00fdchodn\u00ed Evropy (CSE).<\/p>\n<\/div><\/div><\/div>

Realizovan\u00fd projekt<\/p><\/div>

Industry:<\/p><\/div><\/div><\/div>

<\/div><\/div><\/div><\/div>

Technology:<\/p><\/div><\/div><\/div>

<\/div><\/div><\/div><\/div>

Expertise:<\/p><\/div><\/div><\/div>

<\/div><\/div><\/div><\/div>

Date:<\/p><\/div><\/div><\/div>

24 srpna, 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

<\/div><\/div>
<\/span><\/div>

\u201eJedna z nejlep\u0161\u00edch v\u011bc\u00ed na spolupr\u00e1ci s Adastrou je, \u017ee k n\u00e1m ka\u017edou chv\u00edli nechod\u00ed nov\u00ed lid\u00e9, kte\u0159\u00ed v\u016fbec netu\u0161\u00ed, kter\u00e1 bije. Na stran\u011b Adastry jsou to po\u0159\u00e1d stejn\u00e9 tv\u00e1\u0159e a za ta l\u00e9ta u\u017e na\u0161e prost\u0159ed\u00ed znaj\u00ed jako sv\u00e9 boty. \u010casto v\u011bd\u00ed, co p\u0159ijde, je\u0161t\u011b d\u0159\u00edv, ne\u017e to v\u016fbec vyslov\u00edme. U\u0161et\u0159\u00ed n\u00e1m to spoustu \u010dasu i zbyte\u010dn\u00e9ho vysv\u011btlov\u00e1n\u00ed a m\u00edsto toho, abychom ka\u017ed\u00fdch p\u00e1r t\u00fddn\u016f znovu vysv\u011btlovali z\u00e1klady, se m\u016f\u017eeme soust\u0159edit na skute\u010dnou pr\u00e1ci.\u201d<\/p>\n<\/div>

David V\u00edt<\/div><\/div>
CSE Data Governance CoE Manager, Albert \u010cesk\u00e1 republika<\/div><\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/div>

V\u00fdzva<\/h2><\/div>

Algoritmy jsou ta jednodu\u0161\u0161\u00ed \u010d\u00e1st<\/h2>\n

Personalizace, AI-driven forecasting nebo omnichannel v\u011brnostn\u00ed programy dnes pat\u0159\u00ed mezi hlavn\u00ed priority v\u011bt\u0161iny retailov\u00fdch spole\u010dnost\u00ed. Ahold Delhaize, skupina s 9 500 prodejnami a 77 miliony z\u00e1kazn\u00edk\u016f t\u00fddn\u011b, na t\u011bchto c\u00edlech postavila svou strategii pro obdob\u00ed 2025 a\u017e 2028.<\/p>\n

\u017d\u00e1dn\u00e1 z t\u011bchto iniciativ ale nem\u016f\u017ee fungovat bez d\u016fv\u011bryhodn\u00fdch dat. Ani pokud m\u00e1 organizace modern\u00ed datov\u00fd sklad a vysp\u011bl\u00e9 analytick\u00e9 schopnosti. Jak spr\u00e1vn\u011b shrnul jeden z mana\u017eer\u016f Ahold Delhaize:<\/p>\n

\n

\u201eAlgoritmy jsou ta jednodu\u0161\u0161\u00ed \u010d\u00e1st. Skute\u010dnou v\u00fdzvou jsou datov\u00e9 z\u00e1klady a zm\u011bna zp\u016fsobu pr\u00e1ce.\u201d<\/p>\n<\/blockquote>\n

Nelze personalizovat nab\u00eddky milion\u016fm z\u00e1kazn\u00edk\u016f, pokud se stejn\u00e1 prodejna nebo produkt v syst\u00e9mech objevuje pod n\u011bkolika r\u016fzn\u00fdmi n\u00e1zvy. Bez d\u016fv\u011bryhodn\u00fdch dat p\u0159in\u00e1\u0161ej\u00ed i nejpokro\u010dilej\u0161\u00ed analytick\u00e9 modely nespolehliv\u00e9 v\u00fdsledky.<\/p>\n

Albert, z\u00e1stupce skupiny v \u010cesk\u00e9 republice, disponuje robustn\u00edm a obs\u00e1hl\u00fdm datov\u00fdm skladem i zku\u0161en\u00fdm analytick\u00fdm t\u00fdmem. Chyb\u011bl v\u0161ak systematick\u00fd p\u0159\u00edstup, kter\u00fd by trvale zajistil \u00faplnost, konzistenci a jednotn\u00fd v\u00fdznam dat i do budoucna nap\u0159\u00ed\u010d st\u00e1vaj\u00edc\u00edmi i nov\u011b nastupuj\u00edc\u00edmi syst\u00e9my.<\/p>\n

Situaci m\u011bnilo i zaveden\u00ed glob\u00e1ln\u00ed politiky Data Managementu ve skupin\u011b Ahold Delhaize. Data Governance se stala povinnou sou\u010d\u00e1st\u00ed \u0159\u00edzen\u00ed dat a jednotliv\u00e9 zna\u010dky musely prokazovat vlastnictv\u00ed dat, spr\u00e1vu dom\u00e9n i m\u011b\u0159en\u00ed kvality dat.<\/p>\n<\/div>

\u0158e\u0161en\u00ed<\/h2><\/div>

Data Governance nap\u0159\u00ed\u010d \u010dty\u0159mi zem\u011bmi a zna\u010dkami<\/h2>\n

Projekt za\u010dal t\u0159\u00ed a\u017e \u010dty\u0159m\u011bs\u00ed\u010dn\u00edm hodnocen\u00edm datov\u00e9 vysp\u011blosti podle metodiky DAMA. Adastra analyzovala \u00farove\u0148 \u0159\u00edzen\u00ed kvality dat, vlastnictv\u00ed, katalogizace i spr\u00e1vy dat a p\u0159ipravila gap anal\u00fdzu, c\u00edlov\u00fd operating model a implementa\u010dn\u00ed roadmapu. V\u00fdsledkem bylo sjednocen\u00ed pohledu na to, co znamenaj\u00ed \u201edobr\u00e1 data\u201c pro business i IT.<\/p>\n

Prvn\u00ed krok: z\u00e1kazn\u00edk a produkt<\/h3>\n

Jako centr\u00e1ln\u00ed platforma pro Data Governance, datov\u00fd katalog a monitoring kvality byla nasazena Ataccama. Implementace za\u010dala dv\u011bma dom\u00e9nami s nejv\u011bt\u0161\u00edm obchodn\u00edm dopadem: z\u00e1kazn\u00edk a produkt.<\/p>\n

Pro ka\u017edou dom\u00e9nu byly definov\u00e1ny:<\/p>\n

    \n
  • obchodn\u00ed slovn\u00edk,<\/li>\n
  • vlastn\u00edci dat,<\/li>\n
  • pravidla kvality,<\/li>\n
  • automatizovan\u00fd monitoring.<\/li>\n<\/ul>\n

    C\u00edlem bylo vytvo\u0159it jednotn\u00fd zdroj pravdy pro byznys i technick\u00e9 t\u00fdmy \u2013 jakousi \u201eWikipedii pro data\u201c. Pokud dojde k poru\u0161en\u00ed n\u011bkter\u00e9ho pravidla, nap\u0159\u00edklad kdy\u017e se n\u00e1zev v\u011brnostn\u00edho programu li\u0161\u00ed mezi syst\u00e9my, platforma automaticky vytvo\u0159\u00ed ticket v ServiceNow a p\u0159i\u0159ad\u00ed jej odpov\u011bdn\u00e9mu t\u00fdmu. Nen\u00ed pot\u0159eba manu\u00e1ln\u00ed detekce ani eskalace probl\u00e9mu.<\/p>\n

    Integraci Ataccama\u2013ServiceNow nav\u00edc Adastra vyvinula je\u0161t\u011b p\u0159edt\u00edm, ne\u017e existovalo standardizovan\u00e9 \u0159e\u0161en\u00ed. Postupn\u011b se stala referen\u010dn\u00ed implementac\u00ed pro dal\u0161\u00ed zna\u010dky skupiny a ovlivnila i glob\u00e1ln\u00ed rozhodnut\u00ed o platform\u011b.<\/p>\n

    Budov\u00e1n\u00ed Data Governance ve velk\u00e9m m\u011b\u0159\u00edtku<\/h3>\n

    S rozvojem programu Data Governance za\u010dala skupina Ahold Delhaize v\u00edce propojovat zna\u010dky regionu CSE (Central and South-East Europe) prost\u0159ednictv\u00edm jednotn\u00fdch datov\u00fdch standard\u016f a governance.<\/p>\n

    Adastra proto navrhla multi-tenant architekturu Ataccama, kter\u00e1 umo\u017enila:<\/p>\n

      \n
    • logick\u00e9 odd\u011blen\u00ed jednotliv\u00fdch zna\u010dek a zem\u00ed,<\/li>\n
    • zachov\u00e1n\u00ed jednotn\u00fdch standard\u016f,<\/li>\n
    • \u0161k\u00e1lov\u00e1n\u00ed \u0159e\u0161en\u00ed nap\u0159\u00ed\u010d trhy.<\/li>\n<\/ul>\n

      Tento n\u00e1vrh se n\u00e1sledn\u011b stal \u0161ablonou nejen pro region CSE, ale i pro dal\u0161\u00ed evropsk\u00e9 \u010d\u00e1sti skupiny.<\/p>\n

      Postupn\u011b p\u0159evzal Albert ka\u017edodenn\u00ed provoz governance aktivit, zat\u00edmco Adastra se p\u0159esunula do role strategick\u00e9ho partnera podporuj\u00edc\u00edho harmonizaci a rollout nap\u0159\u00ed\u010d zna\u010dkami.<\/p>\n<\/div>

      V\u00fdsledky<\/h2><\/div>

      Jeden framework, vyu\u017e\u00edvan\u00fd nap\u0159\u00ed\u010d regiony<\/h2>\n

      Zat\u00edmco d\u0159\u00edve vy\u017eadovalo hled\u00e1n\u00ed a \u0159e\u0161en\u00ed probl\u00e9m\u016f manu\u00e1ln\u00ed anal\u00fdzu nap\u0159\u00ed\u010d syst\u00e9my a \u010dasto trvalo n\u011bkolik dn\u00ed, dnes je cel\u00fd proces automatizovan\u00fd a \u0159\u00edzen\u00fd pomoc\u00ed definovan\u00fdch SLA (Service Level Agreement).<\/p>\n

      Hlavn\u00ed p\u0159\u00ednosy<\/h3>\n
        \n
      • p\u0159ipravenost na intern\u00ed i extern\u00ed audity v souladu s glob\u00e1ln\u00edm Risk Control Frameworkem,<\/li>\n
      • automatizovan\u00e9 odhalov\u00e1n\u00ed, eskalace a \u0159e\u0161en\u00ed probl\u00e9m\u016f s kvalitou dat,<\/li>\n
      • referen\u010dn\u00ed architektura p\u0159evzat\u00e1 dal\u0161\u00edmi regiony skupiny.<\/li>\n<\/ul>\n

        Z\u00e1klad pro AI a digit\u00e1ln\u00ed transformaci<\/h3>\n

        To, co za\u010dalo jako lok\u00e1ln\u00ed iniciativa jedn\u00e9 zna\u010dky, se postupn\u011b prom\u011bnilo v opakovateln\u00fd governance model vyu\u017e\u00edvan\u00fd nap\u0159\u00ed\u010d zem\u011bmi. Skupina Ahold Delhaize dnes stav\u00ed AI-driven forecasting, personalizaci i omnichannel loyalty programy na jednotn\u00fdch, \u0159\u00edzen\u00fdch a d\u016fv\u011bryhodn\u00fdch datech.<\/p>\n

        Adastra nad\u00e1le podporuje roz\u0161i\u0159ov\u00e1n\u00ed \u0159e\u0161en\u00ed do dal\u0161\u00edch zem\u00ed a zna\u010dek prost\u0159ednictv\u00edm osv\u011bd\u010den\u00e9ho frameworku, dom\u00e9nov\u00e9ho modelu a architektury platformy. D\u00edky vybudovan\u00fdm z\u00e1klad\u016fm m\u016f\u017ee Albert bezpe\u010dn\u011b \u0161k\u00e1lovat analytiku i AI use casy nap\u0159\u00ed\u010d celou organizac\u00ed.<\/p>\n<\/div><\/div><\/div>

        M\u00e1te z\u00e1jem o podobn\u00e9 \u0159e\u0161en\u00ed?<\/h2><\/div>
        \n CZ_Contact Form (Sidebar)<\/legend>