VP, Product Development
Alex has 15 years of experience as a business developer, manager, and entrepreneur, with a proven track record of championing bold and brazen ideas that spark innovation, sustainable growth, and position organizations at the top of their markets.
Over the course of his career, he launched and led companies across multiple industries, including digital marketing, education, and hospitality.
Before joining Adastra, he founded and ran Synapses Marketing. Having built the agency from scratch in 2014, they served clients in North and South America. Prior to Synapses, in 2009, he founded and built the successful Spanish immersion school, Vamos – a 4-time winner of TripAdvisor's Certificate of Excellence. In just 4 months, he was able to turn a profit on the business, eventually handing over the reins of management 6 years later, having built one of the most popular language schools in Argentina.
As a hands-on leader, he is infatuated with growth and innovation and is always on the hunt to uncover ground-breaking, out-of-the-box ideas that solve issues that seem impossible and will ultimately transform the business. https://linkedin.com/in/alex-cotonat